00_product_marketing _funnel

Product Marketing Funnel

A structured pathway to guide potential customers from the first interaction with your brand to making a purchase and beyond.

Awareness Stage

Goal: Make potential customers aware of your product.

Implementation Tactics

Advertising

Use digital ads (Google Ads, Facebook Ads) to reach a broad audience.

Content Marketing

Publish blog posts, videos, and infographics that highlight the need for your product.

PR and Media Outreach

Get features in media outlets to increase brand visibility.

Social Media

Leverage organic and paid social media strategies to boost exposure.

Consideration Stage

Goal: Encourage potential customers to consider purchasing your product.

Implementation Tactics

Product Webinars / Pop-Up Shops / Conferences

Host webinars, purchase a booth at a pop-up shop, trade-show or conference to demonstrate the product’s use and benefits.

Customer Reviews and Testimonials

Display positive reviews and testimonials prominently on your site and social media.

Special Promotions

Offer limited-time discounts or bundle deals to create a sense of urgency.

Interest Stage

Goal: Keep potential customers engaged and interested in learning more.

Implementation Tactics

Email Marketing

Send newsletters that provide more information about the product and its benefits.

Social Media Engagement

Create interactive content like polls, quizzes, and live sessions to foster engagement.

Lead Magnets

Offer downloadable resources or exclusive content in exchange for email addresses.

Loyalty and Advocacy Stage

Goal: Build loyalty and encourage customers to become advocates for your brand.

Implementation Tactics

Excellent Customer Service

Provide outstanding post-purchase support to enhance satisfaction.

Loyalty Programs

Reward repeat customers with discounts, exclusive offers, or points.

Referral Programs

Encourage customers to refer friends in exchange for benefits.

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