Platform Selection

Focus on platforms that align with Afterhourz's target audience and content format:

• Instagram: Visual platform for sharing images, quotes, stories, and short videos.

• Twitter: Microblogging for sharing quick updates, quotes, and engaging in discussions.

• Facebook: Create a community space, share longer-form content, and promote events.

 

Content Pillars

1. Empowerment Stories: Share personal stories of individuals who have embraced sexual liberation.

2. Educational Insights: Provide informative content about sexual health, pleasure, and empowerment.

3. Product Showcase: Highlight e-books, novelties, and lubricants with informative descriptions.

4. Community Engagement: Encourage discussions, polls, and Q&A sessions to foster community interaction.

5. Myth Busting: Address misconceptions about sexuality, anatomy, and consent.

6. Event Promotion: Promote webinars, workshops, and virtual events related to sexual empowerment.

 

Content Types

• Visual Posts: Engaging graphics, quotes, and images related to sexual liberation.

• Short Videos: Quick tips, product demonstrations, and educational snippets.

• Stories: Behind-the-scenes glimpses, user-generated content, and event previews.

• Blog Links: Share links to informative blog posts and articles.

• Polls and Questions: Encourage community participation through interactive polls and questions.

• User Testimonials: Share real stories of community members' personal growth.

 

Content Schedule

• Post Frequency: Maintain a consistent posting schedule based on platform engagement.

• Optimal Times: Post during peak engagement hours specific to each platform.

• Story Updates: Regularly update Stories with fresh and engaging content.

 

Engagement Strategy

• Respond to Comments: Engage with comments, answering questions and showing appreciation.

• User-Generated Content: Encourage followers to share their stories and experiences.

• Polls and Q&A: Use interactive elements to initiate conversations and gather insights.

 

Community Building

• Hashtags: Use relevant and trending hashtags to increase content visibility.

• Collaborations: Partner with influencers or experts in the sexual empowerment niche for joint content.

• Reposting: Repost user-generated content that aligns with the brand's message.

 

Event Promotion

• Countdowns: Build excitement for upcoming events with countdown posts.

• Event Highlights: Share live updates, key takeaways, and photos from events.

 

Analytics and Measurement

• Track Key Metrics: Monitor likes, shares, comments, and engagement rates for each post.

• Audience Insights: Use platform insights to understand audience demographics and behaviors.

• Adjust Strategy: Continuously analyze performance and adjust the strategy based on data.

 

Paid Advertising (Optional)

• Boost Posts: Allocate a budget to boost high-performing posts to a larger audience.

• Sponsored Posts: Collaborate with influencers for sponsored posts that align with AfterHourz's values.

 

By implementing this social media strategy, AfterHourz will create a vibrant and interactive online community, building brand awareness, fostering engagement, and educating its audience about sexual liberation.