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Lead Generating Strategy

A multi-channel and tactics strategy, designed to attract and convert potential customers into leads.

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Optimize Online Presence

  • Website Revamp: Ensure your website is user-friendly, mobile-responsive, and SEO-optimized with local keywords.

  • Landing Pages: Create targeted landing pages for buyers and sellers with lead magnets, such as free home valuation reports or buying guides.


Content Marketing

  • Blog: Publish regular blog posts with valuable content for both buyers and sellers, optimizing for SEO and sharing on social media.

  • Video Content: Create video walkthroughs of listings, client testimonials, and educational content about the buying/selling process.


Social Media Engagement

  • Targeted Ads: Run targeted ads on Facebook and Instagram to reach potential clients in your farm area.

  • Interactive Posts: Use polls, stories, and live Q&A sessions to engage followers and collect leads.


Email Marketing

  • Newsletter: Send a monthly newsletter with market updates, new listings, and real estate tips to keep subscribers engaged.

  • Drip Campaigns: Implement drip email campaigns for various segments, such as first-time buyers, to nurture leads.


Local Partnerships

  • Business Collaborations: Partner with local businesses to offer exclusive deals to their customers and vice versa.

  • Community Events: Sponsor community events to increase brand visibility and collect leads through sign-up forms.


Referral Program

  • Incentivize Referrals: Create a referral program offering rewards to past customers who refer new customers to you.


Paid Online Advertising

  • Google Ads: Use Google Ads to target local search terms related to real estate in your farm area.

  • Retargeting: Implement retargeting ads to capture the attention of website visitors who didn’t convert initially.



  • Local Networking Events: Attend or host local networking events to meet potential clients.

  • Professional Associations: Join local real estate associations to gain referrals and partnerships.


Print Materials

  • Direct Mail: Send postcards or flyers to targeted neighborhoods or demographics.

  • Branded Merchandise: Distribute branded items like magnets or calendars with your contact information.


Reputation Management

  • Client Reviews: Encourage satisfied clients to leave positive reviews on platforms like Google, Zillow, and

  • Case Studies: Publish case studies showcasing successful transactions.


CRM Integration

  • Lead Tracking: Use a CRM to track leads and interactions, ensuring timely follow-ups.

  • Analytics: Regularly review analytics to adjust strategies and improve conversion rates.

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