lmb_brand_style_guide

What Are Brand Guidelines?

Brand Guidelines are like your brand rule book. They are the ‘what to do’ and ‘what not to do’ with your brand visuals, so that you consistently showcase your brand to the world in the correct way.

They help ensure that your business is consistent when applied to various marketing collateral – whether print, digital or large-format scale.

By following these guidelines you can actively promote your business in the most impactful way, allowing for a consistently recognizable brand that stands out from competitors and remains memorable in your audiences’ mind.

Brand Overview

The LMB Marketing Group empower's small and medium-sized businesses with tailored, data-driven marketing solutions that deliver measurable results. They combine big-business marketing expertise with a hands-on, personal approach, acting as an extension of a businesses team to drive sustainable success.

Mission

The LMB Marketing Group empowers small and medium-sized businesses with strategic, results-driven marketing solutions. We build lasting partnerships, deliver measurable growth, and help brands thrive through impactful, data-backed campaigns.

Vision

To empower small businesses by delivering personalized, data-driven marketing strategies that create lasting growth and generational impact.

Core Values

Client Growth: We focus on driving measurable success for our clients.

Transparency: Open, honest communication with clear, data-driven results.

Innovation: Creative, strategic solutions that keep clients ahead.

Excellence: Consistently delivering high-quality work that exceeds expectations

The People We Serve

Orlando Small Business Owners

Service-based businesses across hospitality, retail, health & wellness, and professional services.

Primary Logo

The primary logo of The LMB Marketing Group is used in most cases. Sub marks are used in place of the primary logo only when it does not fit with the collateral. Download Library

BEST USED FOR

Large displays
Website banners
Brochures
Signage

Secondary Logo

A secondary logo is designed to suit spaces where your primary logo doesn’t fit correctly.

BEST USED FOR

Letterheads
Email signatures
Social media banners

Brand Mark

To be used in place of the logo where an icon can be recognized. This could include social media or merch.

BEST USED FOR

Social media profile photos
Footers
Watermarks

Wordmark

The wordmark should be used when a clean, professional, and brand-focused representation is required.

BEST USED FOR

Website header
Email signatures
Marketing collateral

Voice

Our brand voice reflects confidence, expertise, and approachability. It’s professional yet conversational, ensuring clients feel supported and understood. We communicate clearly, directly, and with a focus on delivering measurable value.

Key Characteristics:

• Confident: Demonstrates authority in marketing while remaining approachable.

• Solution-Oriented: Focused on addressing client challenges and highlighting results.

• Empowering: Encourages clients to see the potential in their business growth.

Examples:

• ✅ “Let’s build a strategy that works for you and delivers real results.”

• ❌ “We might be able to help, but let’s see how it goes.”

Tone

Our tone adjusts based on the context, but it remains consistent in projecting clarity, enthusiasm, and trustworthiness. Whether speaking to a client or addressing a larger audience, our tone conveys expertise with warmth and relatability.

Tone Variations by Context:

• Informative/Professional: For reports, guidelines, and data-driven insights.

• Example: “Based on our analysis, this strategy will increase your ROI by 20%.”

• Friendly/Supportive: For client communication and engagement.

• Example: “Cheering for your success”

• Motivational/Inspirational: For marketing campaigns and brand messaging.

• Example: “Your business has limitless potential—let’s make it happen together.”

Brand Personality

Our brand personality is dynamic and relatable, with a strong emphasis on collaboration and results. We’re strategic thinkers who also genuinely care about the success of the businesses we support.

Personality Traits:

1. Competent: Knowledgeable and professional, instilling trust in our clients.

2. Sincere: Authentic and transparent, prioritizing honesty and integrity.

3. Empowering: Motivates clients to grow their business with confidence.

4. Innovative: Always seeking new, creative solutions tailored to client needs.

5. Approachable: Easy to work with, fostering collaboration and open communication.

Examples of Personality in Action:

• Competent: “With insights from over 70 data partners, we’ll ensure your campaigns are optimized for maximum impact.”

• Empowering: “Your business deserves marketing that works as hard as you do.”

• Approachable: “Have a question? Let’s talk—we’re here to help.”

Clear Space

To ensure legibility, always keep a minimum clear space around the logo. This space isolates the logo from any competing graphic elements, like other logos or body copy that might conflict with, overcrowd, and lessen the impact of the logo.

The amount of minimum clear space is reflective upon the size of the arrow icon. The minimum space should be maintained as the logo is proportionally resized.

Minimum Space

The minimum size logo should only be used when layout space is very, very limited.

Incorrect Use

Consistent and correct use of the logo is essential to maintain a strong brand presence. The following is a guide to indicate incorrect use of the logo.

A.

Do not stretch your logo to different proportions.

B.

Do not use special effects on the logo, like a drop shadow or inner glow.

C.

Do not use logo on complex backgrounds, such as busy photographs.

D.

Do not use logo with unauthorized colors.

E.

Do not change the position of any aspect of the logo.

F.

Do not change the size of any graphic elements in the logo.

Brand Pattern

Brand patterns are an effective and exciting way to create instant brand recognition that carries through your business’ physical presence at most touch points.

BEST USED FOR: