What Are Brand Guidelines?
Brand Guidelines are like your brand rule book. They are the ‘what to do’ and ‘what not to do’ with your brand visuals, so that you consistently showcase your brand to the world in the correct way.
They help ensure that your business is consistent when applied to various marketing collateral – whether print, digital or large-format scale.
By following these guidelines you can actively promote your business in the most impactful way, allowing for a consistently recognizable brand that stands out from competitors and remains memorable in your audiences’ mind.
Brand Overview
Our purpose is rooted in the belief that by providing expert HR services, workforce strategies, recruitment solutions, leadership training, and executive coaching, we can significantly impact the growth and sustainability of businesses.
Through our actions—problem-solving, collaborating, and fostering growth—we enable companies to not only scale successfully but also create environments where employees are engaged, valued, and aligned with their company's vision.
Mission
MyHRLane empowers small-to-medium businesses to flourish by providing innovative HR solutions and expert guidance, fostering growth, engagement, and integrity in every workplace.
Vision
MyHRLane envisions reshaping the HR landscape by pioneering innovative solutions and leadership programs, expanding globally, and setting new standards in workplace transparency and integrity, aiming to inspire businesses worldwide to foster a more engaged and responsible corporate culture.
Core Values
Expertise and Innovation: Harnessing our deep HR expertise, we challenge the status quo with "why" or "why not," redefining conventional HR practices. Our dedication to continuous skill enhancement and specialized knowledge empowers us to convert innovative concepts into meaningful outcomes.
Engagement and Collaboration: We're committed to cultivating an environment of collaboration and engagement. Through establishing trust, promoting open dialogue, and exchanging ideas, we form robust partnerships with our clients. This strategy redefines HR from being seen as mundane to an essential, vibrant contributor to business success.
Integrity and Value Creation: We adhere to the highest ethical standards, ensuring integrity in all our actions and fulfilling our commitments consistently. Our dedication to integrity goes hand in hand with our commitment to delivering exceptional value, guaranteeing that our services not only meet but exceed client expectations and drive tangible business results.
Disruption and Customer Focus: As disruptors in the HR industry, we prioritize our clients in every decision, focusing on their needs while delivering innovative solutions. This approach enables us to challenge the status quo, transforming HR into a vital, dynamic resource for businesses.
Timeliness and Excellence: Our commitment to excellence is evident in our dedication to providing swift, effective solutions, ensuring timely responses and actions that contribute to our clients' success and satisfaction.
The People We Serve
The Growing Startup: Entrepreneurs and founders of startups in the growth phase, typically with 10-50 employees.
The Established Business: Owners and managers of established SME, typically with 50-250 employees.
The Expanding Business: Businesses in the expansion phase, looking to enter new markets or add significant numbers of new employees.
Primary Logo
The primary logo of MyHRLane is used in most cases. Sub marks are used in place of the primary logo only when it does not fit with the collateral.
BEST USED FOR
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Large displays
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Website banners
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Brochures
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Signage
Secondary Logo
A secondary logo is designed to suit spaces where your primary logo doesn’t fit correctly.
BEST USED FOR
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Letterheads
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Email signatures
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Social media banners
Brand Mark
To be used in place of the logo where an icon can be recognized. This could include social media or merch.
BEST USED FOR
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Social media profile photos
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Footers
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Watermarks
Core Brand Personality Traits
Empowering: We inspire action and confidence, enabling our clients to achieve greatness.
Innovative: Creativity and forward-thinking drive us to find unique solutions for complex HR challenges.
Collaborative: Partnership and teamwork are at the heart of everything we do, both internally and with our clients.
Integrity-Driven: Honesty, transparency, and ethical practices guide our decisions and actions.
Expert: Our deep industry knowledge and experience position us as leaders and trusted advisors.
Voice and Tone
Approachable: We communicate in a way that is friendly, open, and easy to understand, avoiding jargon to ensure clarity.
Confident: Our messaging conveys confidence in our abilities and solutions, encouraging trust in our expertise.
Supportive: We use a supportive tone that reassures our clients of our commitment to their success and well-being.
Messaging Principles
Clarity: Ensure all communications are clear and straightforward, making complex HR concepts accessible.
Relevance: Tailor messages to meet the specific needs and interests of our audience, demonstrating understanding and empathy.
Consistency: Maintain a consistent voice and tone across all platforms and materials to strengthen brand recognition.
Engagement: Craft messages that invite interaction, feedback, and dialogue to foster a sense of community.
Clear Space
To ensure legibility, always keep a minimum clear space around the logo. This space isolates the logo from any competing graphic elements, like other logos or body copy that might conflict with, overcrowd, and lessen the impact of the logo.
The amount of minimum clear space is reflective upon the size of the "M" in MyHRLane. The minimum space should be maintained as the logo is proportionally resized.
Minimum Space
The minimum size logo should only be used when layout space is very, very limited.
Incorrect Use
Consistent and correct use of the logo is essential to maintain a strong brand presence. The following is a guide to indicate incorrect use of the logo.
A.
Do not stretch your logo to different proportions.
B.
Do not use special effects on the logo, like a drop shadow or inner glow.
C.
Do not use logo on complex backgrounds, such as busy photographs.
D.
Do not use logo with unauthorized colors.
E.
Do not change the position of any aspect of the logo.
F.
Do not change the size of any graphic elements in the logo.
Brand Pattern
Brand patterns are an effective and exciting way to create instant brand recognition that carries through your business’ physical presence at most touch points.
BEST USED FOR:
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Social media or website backgrounds
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Packaging
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Print collateral
Supporting Graphics
Additional graphics can be used alongside the branding as a way to enhance this instantly recognizable and unique aesthetic.
BEST USED FOR:
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Social media or website backgrounds
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Packaging
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Print collateral
Color Palette
Color is an integral part of brand identity, consistent use of the color palette will not only reinforce the cohesiveness of the brand, but also serves a psychological purpose by communicating a certain feeling to our audience.
Brand Look & Feel
MyHRLane embodies empowerment, innovation, collaboration, integrity, and expertise.
Brand Look & Feel
Our brand’s look and feel are designed to visually communicate these attributes, creating a connection with our audience that is both inspiring and trustworthy.
