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Donna Addison-Scott
Client
Donna Addison-Scott, PA
Industry
Real Estate
Deliverables
Brand Strategy
Visual Identity Design
THE CHALLENGE
In a saturated Broward County real estate market, Donna Addison-Scott needed more than just a business card and a website, she needed a brand that reflected her unique value. While many agents focused on transactions, Donna’s strength lay in building genuine relationships and offering deep expertise in title and real estate processes. The challenge was crafting a brand identity that clearly communicated her heart-led approach and positioned her as the go-to Realtor® for clients seeking trust, connection, and guidance in their real estate journey.
THE OBJECTIVE
Our goal was to develop a strategy and brand identity that brought Donna’s values to the forefront, positioning her not just as another agent, but as a trusted partner throughout life’s biggest decisions. We created the "Guiding Grace" brand persona to capture her warmth, expertise, and dependability. From her mission and messaging to visuals and tone of voice, every touchpoint was designed to build credibility and emotional connection with her audience.
