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My Talent Staffing
Client
MyTalent Staffing
Industry
Professional Service
Deliverables
Brand Strategy
Visual Identity Design
THE CHALLENGE
When MyTalentStaffing approached us, they were in the early stages of launching their business with a clear and powerful vision: to elevate the role of skilled, experience-based professionals in the workforce. However, they lacked a cohesive brand identity to bring that vision to life. Their primary challenges included the absence of a defined brand strategy or visual system to establish a strong market presence, difficulty articulating their unique value proposition.
THE OBJECTIVE
Our goal was to create a complete brand identity system that would visually position MyTalentStaffing as a credible, innovative staffing partner while clearly communicating their mission and impact. This included developing a strategic brand foundation, defining their purpose, vision, values, and messaging, to establish a strong and authentic core.
We also crafted a brand voice and persona that felt both professional and empowering, designed a unique and memorable logo that symbolized connection, growth, and trust, and produced a full suite of branded marketing materials.
