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Magic Glam Academy
Client
Magic Glam Academy
Industry
Beauty and Cosmetics
Deliverables
Brand Strategy
Visual Identity Design
Brand Implementation
Website Design and Development
THE CHALLENGE
Magic Glam Academy set out to empower female professionals but faced a disconnect in how its offerings were being communicated. The brand needed to reach women aged 35–50 with a cohesive message that combined personal branding, professional makeup education, and photography services. The challenge was crafting a unified brand identity that could promote Krystle Karee’s dual expertise as a makeup artist and branding mentor while clearly showing the value of investing in both beauty and brand image.
THE OBJECTIVE
Create a compelling brand and digital experience that connects emotionally with career-driven women, positioning Magic Glam Academy as a go-to resource for confidence-building, visibility, and professional presence. The solution included a refined visual identity, clear messaging, and a brand experience that aligned all touch-points from in-person workshops, promotions to photography packages into one seamless, empowering platform.
