Get Closed, Get Paid

THE CHALLENGE

Kristen K. Jaiven, Esq., a real estate attorney, partnered with fellow attorney Erin M. Miller, Esq. to launch a joint webinar series for real estate professionals. Each brought their own established brand identity to the table, and the challenge was to merge those two brands into one cohesive visual system. The goal was to create a unified identity that felt professional, trustworthy, and engaging, one that would elevate the visibility of the "Get Closed, Get Paid" webinar series and drive attendance among real estate agents and brokers.

THE OBJECTIVE

Our approach focused on intentional visual storytelling. We pulled the green from Erin’s brand to symbolize business growth, an aspirational cue for the audience, and paired it with blue from Kristen’s palette to convey trust and legal credibility. The result is a balanced color story that reflects both personal brands while establishing a fresh, cohesive identity for the series.

Beyond color, our goal was to reshape how the subject matter of real estate transactions is perceived. Rather than leaning into the seriousness of legal jargon, we crafted a visual language that’s both professional and celebratory, making the process of closing deals feel like a win worth showing up for.