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Grandmas Blessing
Client
Grandma's Blessing
Industry
Health and Wellness
Deliverables
Brand Strategy
Visual Identity Design
Social Media Strategy & Implementation
Website Design & Strategy
THE CHALLENGE
Grandma’s Blessing came to us as a fast-growing wellness brand with deep cultural roots, handcrafted products, and a loyal local following, but without a cohesive brand identity to match its purpose. While their sea moss, immunity elixirs, and tonics were resonating with health-conscious buyers, the visuals, messaging, and online experience lacked clarity and consistency. They needed a brand strategy that could elevate their positioning, speak to modern consumers, and unify their digital presence while staying true to the founder’s story and generational wisdom.
THE OBJECTIVE
Our goal was to create a brand that felt as healing and heartfelt as the products themselves. We crafted a visual identity inspired by the founder’s grandmother, refined the tone of voice to be nurturing and grounded, and developed a full brand strategy, from content direction and social media to product messaging and packaging. By aligning the look, feel, and storytelling across all touch points, we helped Grandma’s Blessing scale confidently and become a standout name in the natural wellness space.
