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MyHRLane
Client
MyHRLane
Industry
Human Resources Consulting
Deliverables
Brand Strategy
Visual Identity Design
Social Media Strategy & Implementation
Website Redesign & Strategy
THE CHALLENGE
MyHRLane came to us with an underdeveloped brand that had served its purpose, but wasn't built to scale.Their existing visual identity was predominantly black, which felt too dark and lacked flexibility across platforms.
Their brand had never been strategically implemented on social media or their website, making it hard to communicate their value to a growing audience
THE OBJECTIVE
To refresh and reposition the brand to support growth and market expansion, align its visual identity with the values of clarity, professionalism, and empowerment, and build a digital presence that resonates with its core audience, small to mid-size business owners and HR professionals.
