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Keize and Associates, CPA's
Client
Keize and Associates, CPA'S
Industry
Tax, Accounting and Business Advisory Firm
Deliverables
Brand Strategy
Visual Identity Design
Social Media Strategy & Implementation
Website Strategy and Redesign
THE CHALLENGE
Keize and Associates, CPA's, a growing tax, accounting and business advisory firm, recognized that while their services were strong, their brand identity no longer reflected their evolving expertise, modern approach, or commitment to client education and empowerment. Their visual identity, messaging, and online presence lacked consistency, which made it harder to clearly differentiate them from competitors and build trust with their ideal audience of small- to mid-sized business owners.
Additionally, the firm's expanding services, such as compliance memberships, IRS representation, and strategic financial planning, were not being effectively communicated across digital platforms, resulting in missed engagement and conversion opportunities.
THE OBJECTIVE
Think Magik was brought in to elevate Keize and Associates CPA’s brand and better position them as a modern, trustworthy, and proactive financial partner. The key objectives were:
- Develop a cohesive brand strategy that reflected the firm’s values, expertise, and commitment to clarity and partnership.
- Create a refreshed visual identity that is professional, accessible, and future-ready.
- Craft clear messaging and a compelling voice that speaks directly to business owners in plain language.
- Build an engaging content and social strategy to support thought leadership, client trust, and service growth.
- Position Keize and Associates, CPA's for long-term scalability across digital, print, and client touch points.
