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Brand Style Guide

Brand Overview

Providing mobile showers is just one of the many critical services Showering Love offers to those experiencing homelessness. We are sensitive to feminine hygiene needs, we provide brand new clothing, and offer laundry and barber services.


We also address food insecurities, as well as general health issues arising from poor nutrition and a lack of shelter. Our comprehensive approach includes partnering with other trusted community service organizations, in particular, in the substance abuse and mental health field.


Our vital services support a wide range of beneficiaries, including women, children, families, veterans, men, persons with disabilities, and individuals who face discrimination. Together with our committed partners and passionate volunteers and staff, we strive to boost self-esteem, restore dignity, inspire hope, confidence and empowerment to become self-sufficient.

Purpose of Guidelines

 Showering Love's Brand Guideline, helps to uphold the essence of our organization's mission, values, and identity. This comprehensive guide serves as a compass, ensuring that every visual and communicative element aligns with our commitment to restoring dignity, hope, and compassion to individuals experiencing homelessness.

How To Use

Quick Start:

  1. Understand the Brand Essence: Begin with the brand overview to grasp our mission, vision, and core values.

  2. Visual Identity: Familiarize yourself with our logo, color palette, typography, and imagery standards to ensure visual consistency.

  3. Voice and Tone: Review our communication style to maintain consistency in messaging across all platforms.

  4. Application Rules: Learn the do’s and don’ts for applying our brand assets in various contexts, including digital, print, and social media.

  5. Templates and Resources: Utilize available templates for presentations, documents, and marketing materials to streamline content creation.

Best Practices:

  • Always refer to the guideline before creating brand-related content.

  • When in doubt, choose simplicity over complexity to maintain clarity.

  • Regularly revisit the guide to stay updated on any changes or additions.

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