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The Magik Lantern
A beacon of inspiration, guiding businesses and creatives through the illuminating journey of branding, user experience and creative innovation.
From Invisible to Unforgettable: How to Build a Brand That Attracts High-Value Clients
A strong brand presence is the key to standing out, building trust, and commanding premium pricing.
Krystle Karee
Feb 103 min read
4
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Is Your Brand Strategy Working? 5 Signs It’s Time for a Refresh
In this blog, we’ll break down five key signs that it’s time for a brand refresh—plus actionable steps to revitalize your brand strategy.
Krystle Karee
Feb 103 min read
4
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How to Align Customer Touch-points with Your Mission and Values
Explore the best practices to align your customer touchpoints with your mission and values
Krystle Karee
Dec 2, 20243 min read
26
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5 Key Signs Your Business Has Outgrown Its Brand
Is your brand blending in? Discover 5 signs it’s time to rebrand and stand out in the market.
Krystle Karee
Nov 11, 20243 min read
13
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What’s Next for Service Business Branding? 5 Branding Trends to Watch
A look at five emerging trends that will shape the future of service business branding
Krystle Karee
Oct 28, 20243 min read
16
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5 Proven Ways to Transform Your Brand Identity for Growth
Actionable steps to help you transform your brand identity, grow your business, and connect with your audience on a deeper level.
Krystle Karee
Oct 21, 20244 min read
10
2
Why Service Business Owners Struggle with Branding and How to Fix It
Service business owners face unique branding challenges, but with the right strategy, you can build a strong, cohesive brand.
Krystle Karee
Oct 7, 20244 min read
14
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Branding Best Practices: Staying Relevant in a Changing World
Learn branding best practices: embrace diversity, authentic marketing, UGC, community-building, and sustainability.
Krystle Karee
Sep 16, 20243 min read
6
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The Power of Color Psychology in Business
Learn how to strategically use color in your business to connect with your audience and stand out in a crowded market.
Krystle Karee
Sep 9, 20244 min read
64
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How to Get Started and Maintain Consistency with Your Social Media Marketing
Here's a step-by-step process to create, organize, and implement a successful social media strategy that ties into your overall branding eco
Krystle Karee
Aug 28, 20244 min read
12
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5 Proven Strategies to Attract Qualified Leads for Your Small Business
Five proven strategies to help you attract valuable leads.
Krystle Karee
Aug 20, 20242 min read
10
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How Inconsistent Messaging Hurts Your Brand
Explore the dangers of inconsistent messaging and why defining your brand voice is crucial for building a strong, recognizable brand.
Krystle Karee
Aug 12, 20243 min read
120
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7 Lead Conversion Tips for E-Commerce Success
Learn the strategies we used to turn challenges into opportunities for success.
Krystle Karee
Aug 4, 20243 min read
9
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Essential Logo Variations Every Brand Identity Needs
Explore the essential logo variations and the importance of color and file variations.
Krystle Karee
Jul 14, 20243 min read
90
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5 Ways Professional Branding Can Transform Your Service-Based Business
Five ways professional branding can transform your service-based business and help you stand out in a crowded market.
Krystle Karee
Jul 1, 20243 min read
14
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Crafting a Future-Ready Brand: How to Design for Business Evolution
Explore why it's important to have a brand design that can evolve over time and how to create one that adapts to your business's changing ne
Krystle Karee
Jun 23, 20243 min read
22
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Linktree Branding 101: How to Build an Effective Linktree
How to build an effective Linktree that not only looks great but also drives engagement and conversions.
Krystle Karee
Jun 16, 20242 min read
67
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Ignoring Market Research: The Silent Killer of Effective Branding
How to create a brand that truly connects with your audience. Many businesses dive into branding without taking the time to understand...
Krystle Karee
Jun 9, 20242 min read
19
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The Importance of Defining Clear, Measurable Brand Goals for Small Business Owners
Common mistakes to avoid, understand fears many business owners face, and explore actionable steps to to create a roadmap for brand growth.
Krystle Karee
Jun 1, 20242 min read
14
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The Anatomy of a High-Converting Landing Page for Real Estate Agents
How to create a landing page that not only converts but also clearly communicates why you are the best choice for real estate services.
Krystle Karee
Apr 27, 20243 min read
21
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