5 Key Signs Your Business Has Outgrown Its Brand
Is your brand blending in? Discover 5 signs it’s time to rebrand and stand out in the market.
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The Magik Lantern
A beacon of inspiration, guiding businesses and creatives through the illuminating journey of branding, user experience and creative innovation.
Krystle Karee
Oct 283 min read
What’s Next for Service Business Branding? 5 Branding Trends to Watch
A look at five emerging trends that will shape the future of service business branding
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Krystle Karee
Oct 214 min read
5 Proven Ways to Transform Your Brand Identity for Growth
Actionable steps to help you transform your brand identity, grow your business, and connect with your audience on a deeper level.
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Krystle Karee
Oct 74 min read
Why Service Business Owners Struggle with Branding and How to Fix It
Service business owners face unique branding challenges, but with the right strategy, you can build a strong, cohesive brand.
100
Krystle Karee
Sep 163 min read
Branding Best Practices: Staying Relevant in a Changing World
Learn branding best practices: embrace diversity, authentic marketing, UGC, community-building, and sustainability.
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Krystle Karee
Sep 94 min read
The Power of Color Psychology in Business
Learn how to strategically use color in your business to connect with your audience and stand out in a crowded market.
90
Krystle Karee
Aug 284 min read
How to Get Started and Maintain Consistency with Your Social Media Marketing
Here's a step-by-step process to create, organize, and implement a successful social media strategy that ties into your overall branding eco
110
Krystle Karee
Aug 202 min read
5 Proven Strategies to Attract Qualified Leads for Your Small Business
Five proven strategies to help you attract valuable leads.
100
Krystle Karee
Aug 123 min read
How Inconsistent Messaging Hurts Your Brand
Explore the dangers of inconsistent messaging and why defining your brand voice is crucial for building a strong, recognizable brand.
310
Krystle Karee
Aug 43 min read
7 Lead Conversion Tips for E-Commerce Success
Learn the strategies we used to turn challenges into opportunities for success.
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Krystle Karee
Jul 143 min read
Essential Logo Variations Every Brand Identity Needs
Explore the essential logo variations and the importance of color and file variations.
280
Krystle Karee
Jul 13 min read
5 Ways Professional Branding Can Transform Your Service-Based Business
Five ways professional branding can transform your service-based business and help you stand out in a crowded market.
140
Krystle Karee
Jun 233 min read
Crafting a Future-Ready Brand: How to Design for Business Evolution
Explore why it's important to have a brand design that can evolve over time and how to create one that adapts to your business's changing ne
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Krystle Karee
Jun 162 min read
Linktree Branding 101: How to Build an Effective Linktree
How to build an effective Linktree that not only looks great but also drives engagement and conversions.
270
Krystle Karee
Jun 92 min read
Ignoring Market Research: The Silent Killer of Effective Branding
How to create a brand that truly connects with your audience. Many businesses dive into branding without taking the time to understand...
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Krystle Karee
Jun 12 min read
The Importance of Defining Clear, Measurable Brand Goals for Small Business Owners
Common mistakes to avoid, understand fears many business owners face, and explore actionable steps to to create a roadmap for brand growth.
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Krystle Karee
Apr 273 min read
The Anatomy of a High-Converting Landing Page for Real Estate Agents
How to create a landing page that not only converts but also clearly communicates why you are the best choice for real estate services.
180
Krystle Karee
Apr 63 min read
Maximizing E-commerce Success: Branding Strategies to Get Noticed and Keep Customers Coming Back
Branding strategies that can turn your online shop from just another face in the crowd to the life of the party.
270
Krystle Karee
Mar 232 min read
The Secret to Crafting Unforgettable Customer Experiences
Crafting unforgettable customer experiences that not only bring people back but turn them into raving fans.
240
Krystle Karee
Mar 22 min read
Identifying Branding Challenges: 5 Telltale Signs and Solutions
5 telltale signs that your brand might be facing challenges, along with strategic ways to address them.
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