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Dr. Katina Health & Wellness
Project Category
Brand Strategy, Brand Identity, Web Design
Client
Dr. Katina Kennedy
Industry
Healthcare & Wellness
The Challenge
Dr. Katina's business had evolved beyond her medical practice, but her brand and digital presence needed to catch up.
The opportunity was to create a clearer, more consistent experience across her products, services, and educational offerings.
Our Thinking
We uncovered what makes Dr. Katina different: her ability to make complex, often uncomfortable health conversations feel approachable.
We built a strategy around her expertise, personality, audience, and growth ambitions.
01. Positioning - Clarifying what makes the brand different
02. Audience - Understanding five distinct customer personas.
03. Messaging - Building one consistent, relatable voice.
Dr. Katina built a business spanning healthcare, wellness products, and education. Think Magik helped bring it all together through a refined brand identity, strategic positioning, and a more intuitive digital experience.