Kristen King Jaiven, Author

THE CHALLENGE

Kristen’s debut picture book, Mommy’s Time, beautifully highlights the importance of self-care for mothers. However, she needed a personal brand that could balance her warm, nurturing tone with the strength and presence symbolized by her last name, “King.” The challenge was to create a brand identity that aligned with both her personality and her book’s message, while also standing out in the competitive children's book market.

THE OBJECTIVE

To develop a personal brand that authentically reflects Kristen’s values as a modern mom, while subtly incorporating the strength behind the “King” name. The goal was to differentiate Kristen as an author by creating a brand that feels approachable, feminine, and empowering, setting the foundation for future growth beyond her first book.