top of page


Reimagining Luxury Real Estate.

Crafting a distinctive brand identity that stands as a hallmark of luxury, setting Sandy Sells South Florida apart in the South Florida real estate market.

Personal Branding

Group 92.png
A seamless blend of cutting-edge technology, personalized service, and an exceptional journey towards finding the perfect dream home.


Sandy approached us seeking assistance with her branding project, driven by the desire to elevate her professional image, draw in her ideal clientele, and establish a unique position within a competitive luxury market.


To enhance Sandy's brand and differentiate her from competitors, we developed a comprehensive strategy. This involved establishing a strong brand core by defining the brand purpose, vision, mission, and values of her brand.

To further position Sandy's brand, we crafted a compelling brand positioning statement emphasizing her ability to provide a smooth and enjoyable real estate transaction using technology to deliver a world-class customer experience. Unlike typical professionals, Sandy prioritizes experiences and focuses intently on her customers' needs.


Additionally, we created a custom emblem reflecting the elements of Florida such as palm trees, sun, and ocean, along with modern and sophisticated fonts and a minimal design style, ensuring a visually appealing and cohesive brand identity.

Logo Mark Construction

Logo Concept.png

Color Scheme

The color scheme draws inspiration from a fusion of contemporary architecture, home decor, and natural tropical elements.

Rectangle 80.png
SS_Color_Logo 1.png
SS_Color_Logo 2.png

Brand Persona

The Sandy Sells South Florida brand mirrors the Everyman Archetype. Appealing to customers who desire a sense of belonging requires honesty, humility, and down-to-earth communication.

Brand Voice & Tone

  • Friendly

  • Humble

  • Authentic

  • Helpful

Brand Drive

  • Connection

  • Togetherness

  • Equality

  • Fellowship

  • Inclusion

Rectangle 85.png
Group 100.png
Group 101.png
Group 102.png
Rectangle 86.png
2_6_2022 photo shoot 65.png
2_6_2022 photo shoot 38.png
2_6_2022 photo shoot 53.png
Rectangle 90.png
Real Pro_Brand Kit_Logo_edited.png

The Growth Alchemist for Your Real Estate Brand.

Become a leading educational resource, attract more qualified leads, and distinguish yourself in this crowded market.

Real Estate Brand Kit (5).png
bottom of page