top of page
The Magik Lantern
A beacon of inspiration, guiding businesses and creatives through the illuminating journey of branding, user experience and creative innovation.
From Invisible to Unforgettable: How to Build a Brand That Attracts High-Value Clients
A strong brand presence is the key to standing out, building trust, and commanding premium pricing.
Krystle Karee
Feb 103 min read
6 views
0 comments
Is Your Brand Strategy Working? 5 Signs It’s Time for a Refresh
In this blog, we’ll break down five key signs that it’s time for a brand refresh—plus actionable steps to revitalize your brand strategy.
Krystle Karee
Feb 103 min read
4 views
0 comments
How to Align Customer Touch-points with Your Mission and Values
Explore the best practices to align your customer touchpoints with your mission and values
Krystle Karee
Dec 2, 20243 min read
28 views
0 comments
5 Key Signs Your Business Has Outgrown Its Brand
Is your brand blending in? Discover 5 signs it’s time to rebrand and stand out in the market.
Krystle Karee
Nov 11, 20243 min read
13 views
0 comments
What’s Next for Service Business Branding? 5 Branding Trends to Watch
A look at five emerging trends that will shape the future of service business branding
Krystle Karee
Oct 28, 20243 min read
16 views
1 comment
5 Proven Ways to Transform Your Brand Identity for Growth
Actionable steps to help you transform your brand identity, grow your business, and connect with your audience on a deeper level.
Krystle Karee
Oct 21, 20244 min read
10 views
2 comments
Branding Best Practices: Staying Relevant in a Changing World
Learn branding best practices: embrace diversity, authentic marketing, UGC, community-building, and sustainability.
Krystle Karee
Sep 16, 20243 min read
6 views
0 comments
The Power of Color Psychology in Business
Learn how to strategically use color in your business to connect with your audience and stand out in a crowded market.
Krystle Karee
Sep 9, 20244 min read
66 views
0 comments
How to Get Started and Maintain Consistency with Your Social Media Marketing
Here's a step-by-step process to create, organize, and implement a successful social media strategy that ties into your overall branding eco
Krystle Karee
Aug 28, 20244 min read
12 views
0 comments
How Inconsistent Messaging Hurts Your Brand
Explore the dangers of inconsistent messaging and why defining your brand voice is crucial for building a strong, recognizable brand.
Krystle Karee
Aug 12, 20243 min read
132 views
0 comments
Essential Logo Variations Every Brand Identity Needs
Explore the essential logo variations and the importance of color and file variations.
Krystle Karee
Jul 14, 20243 min read
97 views
0 comments
Linktree Branding 101: How to Build an Effective Linktree
How to build an effective Linktree that not only looks great but also drives engagement and conversions.
Krystle Karee
Jun 16, 20242 min read
70 views
0 comments
The Importance of Defining Clear, Measurable Brand Goals for Small Business Owners
Common mistakes to avoid, understand fears many business owners face, and explore actionable steps to to create a roadmap for brand growth.
Krystle Karee
Jun 1, 20242 min read
14 views
0 comments
The Secret to Crafting Unforgettable Customer Experiences
Crafting unforgettable customer experiences that not only bring people back but turn them into raving fans.
Krystle Karee
Mar 23, 20242 min read
24 views
0 comments
Identifying Branding Challenges: 5 Telltale Signs and Solutions
5 telltale signs that your brand might be facing challenges, along with strategic ways to address them.
Krystle Karee
Mar 2, 20242 min read
58 views
0 comments
Understanding the Brand Development Process
Key steps of the brand development process, ensuring your business not only thrives but leaves an impression.
Krystle Karee
Feb 10, 20244 min read
35 views
0 comments
bottom of page