The Magik Lantern

A beacon of inspiration, guiding businesses and creatives through the illuminating journey of branding, user experience and creative innovation.

How to Align Customer Touch-points with Your Mission and Values

Explore the best practices to align your customer touchpoints with your mission and values

Dec 2, 20243 min read

Learn branding best practices: embrace diversity, authentic marketing, UGC, community-building, and sustainability.

Sep 16, 20243 min read

Learn how to strategically use color in your business to connect with your audience and stand out in a crowded market.

Sep 9, 20244 min read

Here's a step-by-step process to create, organize, and implement a successful social media strategy that ties into your overall branding eco

Aug 28, 20244 min read

How to build an effective Linktree that not only looks great but also drives engagement and conversions.

Jun 16, 20242 min read

How to create a landing page that not only converts but also clearly communicates why you are the best choice for real estate services.

Apr 27, 20243 min read

5 telltale signs that your brand might be facing challenges, along with strategic ways to address them.

Mar 2, 20242 min read

Key steps of the brand development process, ensuring your business not only thrives but leaves an impression.

Feb 10, 20244 min read