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The Magik Lantern
A beacon of inspiration, guiding businesses and creatives through the illuminating journey of branding, user experience and creative innovation.



How to Align Customer Touch-points with Your Mission and Values
Explore the best practices to align your customer touchpoints with your mission and values

Krystle Karee
Dec 2, 20243 min read
30 views
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Branding Best Practices: Staying Relevant in a Changing World
Learn branding best practices: embrace diversity, authentic marketing, UGC, community-building, and sustainability.

Krystle Karee
Sep 16, 20243 min read
6 views
0 comments


The Power of Color Psychology in Business
Learn how to strategically use color in your business to connect with your audience and stand out in a crowded market.

Krystle Karee
Sep 9, 20244 min read
82 views
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How to Get Started and Maintain Consistency with Your Social Media Marketing
Here's a step-by-step process to create, organize, and implement a successful social media strategy that ties into your overall branding eco

Krystle Karee
Aug 28, 20244 min read
12 views
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Linktree Branding 101: How to Build an Effective Linktree
How to build an effective Linktree that not only looks great but also drives engagement and conversions.

Krystle Karee
Jun 16, 20242 min read
73 views
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The Anatomy of a High-Converting Landing Page for Real Estate Agents
How to create a landing page that not only converts but also clearly communicates why you are the best choice for real estate services.

Krystle Karee
Apr 27, 20243 min read
21 views
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Identifying Branding Challenges: 5 Telltale Signs and Solutions
5 telltale signs that your brand might be facing challenges, along with strategic ways to address them.

Krystle Karee
Mar 2, 20242 min read
59 views
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Understanding the Brand Development Process
Key steps of the brand development process, ensuring your business not only thrives but leaves an impression.

Krystle Karee
Feb 10, 20244 min read
36 views
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