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The Magik Lantern
A beacon of inspiration, guiding businesses and creatives through the illuminating journey of branding, user experience and creative innovation.



How to Align Customer Touch-points with Your Mission and Values
Explore the best practices to align your customer touchpoints with your mission and values
Krystle Karee
Dec 2, 20243 min read
26 views
0 comments


5 Key Signs Your Business Has Outgrown Its Brand
Is your brand blending in? Discover 5 signs it’s time to rebrand and stand out in the market.
Krystle Karee
Nov 11, 20243 min read
13 views
0 comments


What’s Next for Service Business Branding? 5 Branding Trends to Watch
A look at five emerging trends that will shape the future of service business branding
Krystle Karee
Oct 28, 20243 min read
16 views
1 comment


5 Proven Ways to Transform Your Brand Identity for Growth
Actionable steps to help you transform your brand identity, grow your business, and connect with your audience on a deeper level.
Krystle Karee
Oct 21, 20244 min read
10 views
2 comments


Why Service Business Owners Struggle with Branding and How to Fix It
Service business owners face unique branding challenges, but with the right strategy, you can build a strong, cohesive brand.
Krystle Karee
Oct 7, 20244 min read
14 views
0 comments


Branding Best Practices: Staying Relevant in a Changing World
Learn branding best practices: embrace diversity, authentic marketing, UGC, community-building, and sustainability.
Krystle Karee
Sep 16, 20243 min read
6 views
0 comments


The Power of Color Psychology in Business
Learn how to strategically use color in your business to connect with your audience and stand out in a crowded market.
Krystle Karee
Sep 9, 20244 min read
64 views
0 comments


How to Get Started and Maintain Consistency with Your Social Media Marketing
Here's a step-by-step process to create, organize, and implement a successful social media strategy that ties into your overall branding eco
Krystle Karee
Aug 28, 20244 min read
12 views
0 comments


5 Proven Strategies to Attract Qualified Leads for Your Small Business
Five proven strategies to help you attract valuable leads.
Krystle Karee
Aug 20, 20242 min read
10 views
0 comments


5 Ways Professional Branding Can Transform Your Service-Based Business
Five ways professional branding can transform your service-based business and help you stand out in a crowded market.
Krystle Karee
Jul 1, 20243 min read
14 views
0 comments
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